- The Azores Sustainability & CSR Services announces the release of the results for the 6th edition of the Community Index, the most comprehensive annual ranking of community investment projects in Romania, organized in 21 categories.
- Companies are positioning themselves as changemakers and aligning their corporate values more closely with community investment.
- CSR projects are starting to be as rigorous as business projects
Community Index is a detailed and comprehensive assessment of the CSR field in Romania. It maps important projects across a large number of categories with the aim of helping all stakeholders, including employees, consumers or investors, to understand the status of the market and to have a broader perspective on the involvement of companies in Romania. In addition, the index aims to be a useful tool for industry professionals to help them make better-informed decisions on future community investments. The Community Index Scorecard, which has 43 indicators, can serve as a checklist to analyze the degree of complexity and performance of a project.
In October 2024, The Azores Sustainability & CSR Services will launch the bilingual yearbook Community Index Magazine, 6th edition, which will feature many interesting case studies and over 20 exclusive interviews with national and international experts. The Yearbook is the leading publication in Romania dedicated to the CSR field and has the mission to be the primary source of information on trends in community investment, CSR and corporate sustainability.
2024 ranking results
The market for investments and donations in support of communities has grown in recent years and amounts to more than EUR 100 million annually in Romania, mainly for projects in education for students – 7.3%, down from last year’s 9.4%, health – 7.3% (up from 6% in 2023) or disadvantaged environments – 13.5% (23% in 2023). Another area of interest for companies is Arts & Culture, 6.5%, down from 10% in 2023. In contrast, only 2% of the projects undertaken by companies in Romania are aimed at tackling climate change, down from 4% in 2023, and 4% of projects are towards sustainable cities, up from 1.5% in 2023.
The majority of projects in Romania are in the field of education (23.6%) and these have started to be more diversified than in previous years. Consequently, a new category has been created to reflect these trends: Education & Personal Development, where projects on topics such as Bullying or Education for Sustainability are present. In the first 5 years of the Community Index we had 4 categories dedicated to education: Education for Students, Education for Careers, Tech Education and Education for Entrepreneurs, reflecting the status of the CSR field in these years. Another new category in 2024 is dedicated to Grants, keeping in mind that these initiatives have become more complex than in previous years.
One of the outstanding projects that received a distinction in the Community Index 2024 is Time for Good (Timp pentru Bine), developed by Kaufland Romania: it is a communication platform to inspire people towards social engagement and sustainability. Another large-scale project recognized in the Community Index is the Early Innovators Business Plan Competition, developed by BCR: a national business plan competition for high school students.
In the Reduce Reuse Recycle category, the project Good Day pe Via Transilvanica (Ziua Bună pe Via Transilvanica), developed by Coca-Cola HBC Romania & Tășuleasa Social Association received the Gold distinction – it is the largest greening action on the Via Transilvanica in a joint effort to clean and conserve an area of about 1000 km. Also in the Reduce Reuse Recycle category, Auchan Romania received the Gold distinction for DRS before DRS (SGR înainte de SGR), a project launched in preparation for the Deposit-Return System.
It is also worth mentioning the “Friendly Cities” (Orașe prietenoase) report, part of the Civic Labs program, carried out with the support of JYSK Romania, through which Code for Romania identifies the main problems in Romanian society in several fundamental areas: Education, Health, Environment, Vulnerable Groups and Civic Participation.
National and international trends
In the context of recent global conflicts and uncertainty, companies are positioning themselves more strongly as changemakers. Companies are shifting their attention away from the focus on donated amounts and mass communication of these philanthropic acts. They are now focusing on working more closely with NGOs, involving employees as volunteers and having an impact measured against international standards such as the B4SI Community Investment Framework or Social Return on Investment (SROI).
In the future, companies will increasingly invest in such impact measurement tools. Having clarity and more information on the impact produced is what will attract more investment from companies.
“There is more focus now on effective project management and smart investing. Information on projects includes more accurate data than in previous years, especially on impact. This trend will continue and the Community Index rankings are ready to assess the complexity of projects and are aligned with the main international standards in the field. Projects that have a good strategy can significantly improve their results and contribute to a greater extent to the sustainability and resilience of a community.” says Alina Liciu, Managing Partner The Azores Sustainability & CSR Services.
Community Index annually analyzes over 850 projects in Romania. The ranking is part of the Romania CST Index (Corporate Sustainability & Transparency Index), which evaluates the indicators published by companies in their sustainability reports. The 2024 Index is based on projects carried out between January 2023 – May 2024 and takes into account both scorecards completed by companies and projects detailed online, on corporate websites or in project reports published by NGOs. The ranking has 21 categories and projects are assessed on the basis of a scorecard with 43 indicators. The main objectives of the Community Index are to structure all these projects in a database and analyze how they align with the 17 Sustainable Development Goals (SDGs). More details can be found here: https://communityindex.ro/community-index-2024/
